Social messaging platforms have become a staple in our daily lives, and as a result, they have become a key channel for businesses to connect with customers and build their brand presence. Social messaging apps are another execution of a conversational marketing strategy. People expect businesses to have a presence on messaging apps because it’s a direct and easy way to interact with them. If you think social messaging apps are just for sending emojis to your friends, take a look at these numbers:
The top three social messaging apps — WhatsApp, Facebook Messenger and WeChat — have 4.5 billion users combined, more than Facebook or YouTube.
Over 56% of global messaging app users say they have messaged brands to get more information in all stages of the buyer’s journey.
Some reasons why your company should use messaging apps include:
- Cultivate contact
- Deliver timely information
- Involve people in events
- Regain potential customers
- Provide support and assistance
- Boost sales
Here are some reasons why your brand needs a social messaging presence:
- Increased Customer Reach: Social messaging platforms have a massive user base, which means that businesses can reach a large and diverse audience through these channels. By having a social messaging presence, brands can connect with customers where they are spending their time and attention.
- Improved Customer Service: Social messaging platforms provide a convenient and accessible channel for customers to reach out to businesses with questions and concerns. By having a social messaging presence, businesses can provide timely and effective customer service, improving customer satisfaction and loyalty.
- Increased Engagement: Social messaging platforms allow businesses to engage with customers in real-time and at scale. By using features such as chatbots and live chat, businesses can create engaging and personalized experiences for customers, building stronger relationships and driving conversions.
- Access to Customer Data: Social messaging platforms provide valuable data and insights into customer behavior and preferences. By analyzing customer interactions and feedback, businesses can gain valuable insights into what customers want and need, enabling them to make data-driven decisions and improve their marketing strategies.
- Cost-Effective: Social messaging platforms are cost-effective compared to traditional marketing channels. By leveraging social messaging platforms, businesses can reach a large audience at a low cost, reducing marketing expenses and maximizing ROI.
In conclusion, social messaging platforms provide a convenient and accessible channel for businesses to connect with customers and build their brand presence. By increasing reach, improving customer service, increasing engagement, accessing customer data, and being cost-effective, social messaging platforms can help businesses build stronger relationships with customers and drive business success.