In the vast universe of digital innovation, Microsoft has launched its latest starship, Co-Pilot, a groundbreaking AI assistant designed to navigate the complex terrain of the digital world. Let’s embark on a comical yet educational journey to explore the wonders of Co-Pilot and how it can benefit brands, with a touch of...

Listen up, marketers! You’ve conquered Facebook, you’ve aced Instagram, and maybe even dabbled in the bizarre world of TikTok (and emerged with questionable dance moves and a newfound appreciation for glitter). But there’s a hidden gem in the social media landscape, often overshadowed by shirtless streamers and...

Get ready to have your mind blown! OpenAI, the tech wizards behind ChatGPT, have just unleashed a revolutionary tool that’s taking the internet by storm: Sora, a groundbreaking text-to-video AI model.Imagine this: you type in a wild prompt like “two golden retrievers hosting a podcast on a mountaintop,” and poof!...

Social messaging platforms have become a staple in our daily lives, and as a result, they have become a key channel for businesses to connect with customers and build their brand presence.  Social messaging apps are another execution of a conversational marketing strategy. People expect businesses to have a presence on messaging...

Customer lifetime value, or CLV, is a metric that helps businesses determine the total value a customer will bring to a business over the course of their relationship. This metric is important because it helps businesses understand the long-term value of acquiring and retaining customers, rather than just focusing on short-term...

Ronald McDonald is the iconic character and mascot of the fast-food chain McDonald’s. He has been a part of the company’s marketing campaigns and advertisements since the 1960s and has become one of the most recognizable characters in the world. At one point, the fast food mascot was more recognizable than Jesus Christ....

YouTube has been a popular platform for video content for over a decade, but in recent years, there have been debates about whether the “golden era” of YouTube is over. Here’s a closer look at the issue:Increased competition: There is no denying that the competition on YouTube has increased significantly in recent...

Bécanvas takes pride in being Pakistan’s first and only fifth generation marketing agency. In this blog, we will explain what does it mean to be a fifth generation marketing agency?The world of marketing is constantly evolving, and the latest trend is the shift towards fifth-generation marketing techniques. These techniques are...

In today’s digital world, attention span is more important than ever before. With an abundance of information and distractions available at our fingertips, it’s crucial for businesses to capture and retain their audience’s attention. Here are some reasons why attention span is important in the digital...

Branding is a crucial aspect of any business, as it helps to define and communicate the unique identity of a company and its products or services. It is the foundation of a company’s reputation and how it is perceived by its target audience.Here are some of the reasons why branding is important for businesses:Establishes a...