Remember the collective gasp that rippled through the internet when Twitter announced it was ditching its iconic bird logo and embracing the enigmatic “X”? While some scratched their heads, others saw the move as a bold and brilliant rebranding strategy. Here at BéCanvas Creative Agency, we firmly belong to the latter...

Storytelling is a powerful tool for businesses and brands, helping to engage audiences and build a strong, emotional connection with their customers. There are several key reasons why storytelling is so effective in branding, including the following:Storytelling creates an emotional connection: People are wired to respond to...

A brand strategy is essential because it sets the foundation for everything a brand does. It defines who the brand is, what it stands for, and how it differentiates itself from competitors. A solid brand strategy helps to align business goals with customer needs, create a consistent brand experience, and build long-term brand...