In the ever-evolving landscape of social media platforms, Threads by Meta (formerly Facebook) was poised to revolutionize the way we connect and share. However, despite high hopes and ambitious plans, Threads failed to make a lasting impression and quickly faded into obscurity. Let’s take a comical look at why Threads by Meta...

Listen up, marketers! You’ve conquered Facebook, you’ve aced Instagram, and maybe even dabbled in the bizarre world of TikTok (and emerged with questionable dance moves and a newfound appreciation for glitter). But there’s a hidden gem in the social media landscape, often overshadowed by shirtless streamers and...

Live Stream Shopping is a relatively new trend in e-commerce that combines the interactive and engaging experience of live streaming with the convenience of online shopping. This type of shopping experience allows customers to interact with products and purchase items in real-time while watching a live stream video. According to...

Copywriting is a crucial aspect of marketing that can make or break the success of a campaign. It’s the art of creating compelling and persuasive messages that drive action from the target audience. Here are some dos and don’ts of copywriting that businesses should keep in mind:Dos of Copywriting:Do research: Before...

Google Analytics 4 (GA4) is the latest version of Google Analytics, which is a free web analytics service provided by Google that tracks and reports website traffic. GA4 is an upgrade from the previous version of Google Analytics (Universal Analytics) and offers several new features, including advanced machine learning...

The Instagram tile format, also known as the grid format, is a visual arrangement of multiple square-shaped photos or videos that are displayed on a user’s Instagram profile. This format can be a powerful tool for businesses to showcase their products, services, or brand identity, and engage with their followers. Here’s...

Customer lifetime value, or CLV, is a metric that helps businesses determine the total value a customer will bring to a business over the course of their relationship. This metric is important because it helps businesses understand the long-term value of acquiring and retaining customers, rather than just focusing on short-term...

Social media has revolutionized the way consumers discover and interact with new brands. In today’s digital age, it’s not surprising that a significant percentage of consumers use social media to learn about new products and services.According to recent statistics, 55% of consumers use social media to learn about new...

Branding is a crucial aspect of any business, as it helps to define and communicate the unique identity of a company and its products or services. It is the foundation of a company’s reputation and how it is perceived by its target audience.Here are some of the reasons why branding is important for businesses:Establishes a...

Marketing and branding are two essential components of any successful business. While marketing is all about attracting new customers and making sales, branding is about creating a connection with your customers that goes beyond just making a purchase. Both marketing and branding play an important role in building a successful...