In 2024, there’s a simple truth: You gotta be where your customers are hanging out—and we don’t mean just showing up with the chips to the party. We’re talking about establishing a digital identity that has your brand vibing on all the platforms that matter. From Facebook to TikTok, from Bluesky to BeReal, we know the digital world like the back of our smartphones. And spoiler alert: Your brand deserves a front-row seat.
Why Digital Identity Matters in 2024
Your digital identity is more than just a username and a fancy profile pic (though, let’s be real, that profile pic better be on point). In today’s world, 82% of consumers look up a brand online before making a purchase. If they don’t find you on their favorite platforms, you’re basically a ghost—except without the cool, spooky vibes.
Let’s Break It Down: Who’s Using What?
Your digital identity is more than just a username and a fancy profile pic (though, let’s be real, that profile pic better be on point). In today’s world, 82% of consumers look up a brand online before making a purchase. If they don’t find you on their favorite platforms, you’re basically a ghost—except without the cool, spooky vibes.
Let’s Break It Down: Who’s Using What?
The world of social media is like a digital theme park with millions of visitors on every ride. So, where should your brand be? Here's the lowdown on where your customers are spending their precious scrolling time:
- Facebook: With 2.98 billion active users, Facebook is still a big player. That’s right, your grandma AND your next customer are probably both here!
- Instagram: 4 billion users are here, scrolling through stories, swiping through reels, and hearting all the aesthetic goodness. Perfect for visual-heavy branding.
- LinkedIn: 930 million users are busy networking, job hunting, and flexing their career achievements. If you want to be taken seriously in the professional world, this is where the suits are.
- X (formerly Twitter): 350 million users can’t get enough of those 280 characters. Want to be part of the conversation or the meme of the day? This is your playground.
- VK (VKontakte): Russia’s most popular social platform with 100 million monthly users—a must for brands looking to reach the Eastern European market.
- TikTok: 2 billion are dancing, lip-syncing, and discovering their next favorite brand. Ready to go viral? You’ll want to hang out here.
- YouTube: 5 billion active users are watching 1 billion hours of video daily! If your brand’s not on YouTube, you're missing out on a goldmine of eyeballs.
- Snapchat: 750 million users—the OG of disappearing content still has a strong user base. Great for creative, youthful brands.
- Pinterest: 463 million users—perfect for visual inspiration, particularly for lifestyle, food, and fashion brands.
Google My Business: 76% of people who search for something nearby on Google visit a business within 24 hours. The digital equivalent of waving a neon “Open for Business” sign.
In 2024, there’s a simple truth: You gotta be where your customers are hanging out—and we don’t mean just showing up with the chips to the party. We’re talking about establishing a digital identity that has your brand vibing on all the platforms that matter. From Facebook to TikTok, from Bluesky to BeReal, we know the digital world like the back of our smartphones. And spoiler alert: Your brand deserves a front-row seat.
Why Digital Identity Matters in 2024
Your digital identity is more than just a username and a fancy profile pic (though, let’s be real, that profile pic better be on point). In today’s world, 82% of consumers look up a brand online before making a purchase. If they don’t find you on their favorite platforms, you’re basically a ghost—except without the cool, spooky vibes.
Let’s Break It Down: Who’s Using What?
Your digital identity is more than just a username and a fancy profile pic (though, let’s be real, that profile pic better be on point). In today’s world, 82% of consumers look up a brand online before making a purchase. If they don’t find you on their favorite platforms, you’re basically a ghost—except without the cool, spooky vibes.
Let’s Break It Down: Who’s Using What?
The world of social media is like a digital theme park with millions of visitors on every ride. So, where should your brand be? Here's the lowdown on where your customers are spending their precious scrolling time:
- Facebook: With 2.98 billion active users, Facebook is still a big player. That’s right, your grandma AND your next customer are probably both here!
- Instagram: 4 billion users are here, scrolling through stories, swiping through reels, and hearting all the aesthetic goodness. Perfect for visual-heavy branding.
- LinkedIn: 930 million users are busy networking, job hunting, and flexing their career achievements. If you want to be taken seriously in the professional world, this is where the suits are.
- X (formerly Twitter): 350 million users can’t get enough of those 280 characters. Want to be part of the conversation or the meme of the day? This is your playground.
- VK (VKontakte): Russia’s most popular social platform with 100 million monthly users—a must for brands looking to reach the Eastern European market.
- TikTok: 2 billion are dancing, lip-syncing, and discovering their next favorite brand. Ready to go viral? You’ll want to hang out here.
- YouTube: 5 billion active users are watching 1 billion hours of video daily! If your brand’s not on YouTube, you're missing out on a goldmine of eyeballs.
- Snapchat: 750 million users—the OG of disappearing content still has a strong user base. Great for creative, youthful brands.
- Pinterest: 463 million users—perfect for visual inspiration, particularly for lifestyle, food, and fashion brands.
Google My Business: 76% of people who search for something nearby on Google visit a business within 24 hours. The digital equivalent of waving a neon “Open for Business” sign.
The New Kids on the Block
Bluesky: Jack Dorsey’s post-Twitter experiment is still growing, but it’s attracting early adopters. Think of it as the cool underground club of the social media world.
BeReal: With 10 million daily users, this app is all about authenticity. Post a random, unfiltered moment, and show your audience you’re the real deal. No Photoshop allowed here!
Rumble: With over 44 million users, this video platform is gaining popularity as an alternative to YouTube. If you’re ready to rumble with fresh, uncensored content, join the movement.
Clubhouse: While not as hot as it was, this drop-in audio chat platform still has 10 million users—great for thought leadership and building niche communities.
Truth Social: 2 million active users—popular with conservative audiences in the U.S. A niche space, but still significant. 🇺🇸
Messaging Apps: Because DMs Are Where the Magic Happens
WhatsApp: 2.7 billion active users—it’s like the world's biggest group chat, except with fewer "accidental" calls.
WeChat: 1.3 billion users—China’s everything-app! It’s where business, shopping, and socializing all come together.
Discord: 150 million users—mostly gamers and niche communities. Perfect if your brand loves to geek out with a loyal fanbase.
Line: Popular in Japan with 167 million users, Line is where cutesy stickers meet serious business.
Telegram: 700 million users—rising fast! Known for its secure, fast messaging and channels. Perfect for community building and broadcasting messages to big audiences.
The Power of a Strong Digital Identity Still thinking you can get by without a robust digital identity? Think again!
In 2024, 70% of purchasing decisions are influenced by what people find online about a brand. Plus, having a strong presence across multiple platforms builds trust, keeps your brand top of mind, and increases engagement. 🎯
How We Help You Shine
At BéCanvas, we don’t just create digital profiles—we create digital personas that make you unforgettable. We know exactly where to plant your flag across these platforms so your brand gets the attention it deserves. Whether it’s setting up a Facebook Business page, optimizing your Google My Business listing, or building a BeReal that actually makes people feel… well, real—we’re the experts.
If you’re ready to go from digital nowhere to digital EVERYWHERE, it’s time to build your brand’s identity with BéCanvas. Let’s get you seen, heard, and loved, no matter where your customers are!
Time to take your brand from "meh" to meme-tastic—let's get that digital identity locked and loaded for 2024!
The New Kids on the Block
Bluesky: Jack Dorsey’s post-Twitter experiment is still growing, but it’s attracting early adopters. Think of it as the cool underground club of the social media world.
BeReal: With 10 million daily users, this app is all about authenticity. Post a random, unfiltered moment, and show your audience you’re the real deal. No Photoshop allowed here!
Rumble: With over 44 million users, this video platform is gaining popularity as an alternative to YouTube. If you’re ready to rumble with fresh, uncensored content, join the movement.
Clubhouse: While not as hot as it was, this drop-in audio chat platform still has 10 million users—great for thought leadership and building niche communities.
Truth Social: 2 million active users—popular with conservative audiences in the U.S. A niche space, but still significant. 🇺🇸
Messaging Apps: Because DMs Are Where the Magic Happens
WhatsApp: 2.7 billion active users—it’s like the world's biggest group chat, except with fewer "accidental" calls.
WeChat: 1.3 billion users—China’s everything-app! It’s where business, shopping, and socializing all come together.
Discord: 150 million users—mostly gamers and niche communities. Perfect if your brand loves to geek out with a loyal fanbase.
Line: Popular in Japan with 167 million users, Line is where cutesy stickers meet serious business.
Telegram: 700 million users—rising fast! Known for its secure, fast messaging and channels. Perfect for community building and broadcasting messages to big audiences.
The Power of a Strong Digital Identity Still thinking you can get by without a robust digital identity? Think again!
In 2024, 70% of purchasing decisions are influenced by what people find online about a brand. Plus, having a strong presence across multiple platforms builds trust, keeps your brand top of mind, and increases engagement. 🎯
How We Help You Shine
At BéCanvas, we don’t just create digital profiles—we create digital personas that make you unforgettable. We know exactly where to plant your flag across these platforms so your brand gets the attention it deserves. Whether it’s setting up a Facebook Business page, optimizing your Google My Business listing, or building a BeReal that actually makes people feel… well, real—we’re the experts.
If you’re ready to go from digital nowhere to digital EVERYWHERE, it’s time to build your brand’s identity with BéCanvas. Let’s get you seen, heard, and loved, no matter where your customers are!
Time to take your brand from "meh" to meme-tastic—let's get that digital identity locked and loaded for 2024!
